Your Website Should Work for Your Business
Most web design conversations start with how the site looks. I start with what the business needs the site to do. A beautiful website that no one finds, that doesn't explain what you do, and that doesn't turn visitors into customers is an expensive digital brochure — no matter how nice the photography is.
Every site I build is measured against one question: does this help the business owner get more customers? The answer drives every decision — the structure, the content, the search strategy, the integrations, and yes, the design. Aesthetics matter. They just can't be the only thing you're thinking about.
What "Working for Your Business" Actually Means
I've been designing and building websites for 20+ years. The fundamentals haven't changed: the website has to help a customer find the business, understand what it does, and decide to contact it. Every layout, every page, every line of code works toward that. And because I build using AI-assisted tools, projects ship faster and more of your budget goes into the work that actually matters.
Found on Google
Every site I build is engineered to show up when your customers search. Not added on after launch — built into the foundation.
Fast Enough to Keep People There
Slow sites lose visitors before the first page finishes loading. I build for speed because it changes whether anyone actually sees your content.
Built Around Conversions
Clear calls to action, logical flow, layouts that guide visitors toward contacting you. Not decorative — deliberate.
Works on Every Phone
Over 60% of your visitors are on mobile. The site looks and works right there, not as an afterthought.
Connected to the Rest of Your Business
Your website isn't an island. It connects to your Google Business Profile, your ads, your CRM, and your booking system so everything works together.
I Build Websites for Sunshine Coast Businesses
I live and work on the Sunshine Coast, and most of my clients are local. I know this market. I know what customers here search for, how they decide who to call, and what makes a local business website actually work.
Local businesses here compete in a small market. When someone searches "plumber Gibsons" or "restaurant Sechelt," the businesses that show up first — and that look professional when they do — get the calls. Your website is usually the single most important piece of your digital presence, and it's usually the most neglected.
Local Businesses I've Built For
Not hypothetical. Here are three Sunshine Coast businesses whose digital systems I built and run.
Hasami Hair Studio — Sechelt
The diagnosis: spending on ads but couldn't attribute a single booking. I built a custom website with Square Bookings integration, a CRM with automated review requests and appointment confirmations, and Google and Meta campaigns converting at $6 per booking. 4.9 stars on Google.
Streak Busters — Sunshine Coast
The diagnosis: new business, zero visibility — needed a system, not a campaign. Website, local SEO across five service areas, Google Ads, and automated missed-call-text-back so no lead ever went cold. 19 leads and 149 site visits in the first month.
ARG Energy — Greater Vancouver & Sunshine Coast
The diagnosis: rebate programs expired and the lead pipeline dried up overnight. I repositioned the marketing around the problems customers actually have (uncomfortable homes, permit delays), rebuilt the SEO strategy, and restructured Google Ads to target two distinct audiences. Organic traffic up 9x in 5 months.
Full-Stack Capability Under One Roof
When you hire me for a website, you're not just getting a designer who hands off a pretty mockup. You're getting 20+ years across development, SEO, advertising, analytics, and AI — all understood by one person. That means your website connects properly to your Google Ads, your search rankings, your email marketing, and your business goals. Nothing falls through the cracks because nothing gets handed off to someone else.
This is one piece of what I do. Most clients start with one need — a new website, say — and realise they need someone looking at the whole picture. Web design, SEO, ads, automation, AI — all handled by one person who understands how they connect.