One person. The whole digital stack.
Web, SEO, ads, automation, AI. 20 years of senior agency experience — handled directly.
Book a free diagnostic callOne person. Twenty years. The whole digital stack. Small business marketing that grows your business. Websites built for results, not pixels. AI, automation, and CRM for small business. A senior small business SEO consultant who's actually moved the needle.
Web, SEO, ads, automation, AI — handled directly by a senior partner with 20 years of agency experience.
Small business marketing handled by one senior partner, not five contractors. Ads, SEO, content, automation — all from the same person.
Senior web developer for small business. WordPress, Shopify, React, Astro — whatever fits. New builds, redesigns, fixes.
AI workflows, marketing automation, and CRM systems for small business. One senior consultant who's actually deployed them.
Local SEO, AEO, technical fixes, and content edits — by a senior consultant who's also the developer, so the changes actually get shipped.
Experience
Trusted by established Canadian businesses
Six problems small businesses face. Six problems small business owners actually face.
Most small businesses don't have a digital problem. They have a diagnosis problem.
Most small businesses don't have a digital problem. They have a diagnosis problem — nobody is looking at the whole picture and telling them what's actually broken.
Website looks fine — but isn't bringing customers.
Web designer built it, sent the invoice, disappeared.
Paying for ads, no clear view of what's working.
Follow-up depends on what you remember that day.
Every 'AI consultant' sounds like a salesman.
Five tools, none of them talking to each other.
Spending on ads but you can't tell what's actually working.
Website looks fine — but the leads aren't coming.
SEO content not ranking, even after months of work.
Five marketing tools, none of them talking.
Five contractors, nobody looking at the whole picture.
Marketing spend climbing, conversion rate flat.
Site looks fine but isn't bringing customers.
Built by an agency, handed off, now nobody touches it.
Slow site hurting ads spend and Google rankings.
Need a redesign but afraid to lose what's already working.
WordPress site so cluttered nobody can find anything.
Quoted $30K for a website that should cost $5K.
Every AI pitch sounds like a sales deck — and the demos never ship.
Leads come in but follow-up depends on you remembering.
Manual work eating evenings and weekends.
Tools that don't talk to each other.
CRM that requires three people to keep updated.
AI rolled out without context — speeding up the wrong things.
60-page SEO audit. No one who can actually implement it.
Your SEO consultant keeps saying "send this to your developer."
Two consultants for one job — one for SEO, one for the site.
Site speed killing your rankings. Nobody who can fix it.
Stuck on page 4 of Google for your own business name.
Your competitors getting cited by ChatGPT. You're not.
Better than an agency. Here's why. I'm better than an agency. Here's why.
Agencies sell hours. I sell outcomes — backed by 20 years of doing this for a living.
An agency has layers between you and the work. I don't. Twenty years of senior experience, direct access, one brain across web, ads, automation, and AI. Here's the side-by-side — and the proof.
Small business marketing that converts. Senior WordPress developer work — builds, redesigns, fixes. Local SEO. AI consulting and workflow automation. CRM and marketing automation. One digital marketing consultant, not five contractors.
Agencies split your marketing across teams. I don't.
Most marketing failures aren't a marketing problem. They're a "the ads point at a landing page that doesn't convert" problem. Or a "the form doesn't trigger follow-up" problem. Or a "the SEO content ranks for the wrong intent" problem.
At most agencies your ads and your website are two different teams who barely talk. The ads team buys the traffic. The web team builds the page. The SEO team writes the content. Three handoffs, three sets of assumptions — and the campaign breaks at the seams.
With me, the same person researches the keywords, writes the ads, builds the landing page, writes the SEO content, and wires the follow-up. Twenty years running every piece at senior agency level. When I look at your marketing, I see the whole system — and it's all me building it.
That's because agencies build your site in isolation. I don't.
A website that doesn't convert isn't a design problem — it's a strategy problem dressed up as one. A pretty site without a clear funnel is expensive decoration. A great-looking redesign with no SEO plan is a redesign nobody finds.
I've built sites for 20 years, but I've also run the ads pointing at them, written the SEO content filling them, and built the automations capturing leads from them. That cross-discipline view changes what "good website" means.
A good website to me has SEO content that ranks for buyer-intent keywords, AEO answers structured so ChatGPT and Perplexity actually cite you, ad landing pages that match exactly what a Google or Meta clicker is expecting, form submissions that trigger follow-up within five minutes, and analytics that actually let you see what's working. I'm thinking about all of those things while I'm building the site — not bolting them on after.
You don't need another pitch deck. You need an AI expert in your arsenal.
Most small business owners don't have anyone in-house who knows what AI and automation can actually do right now. So when someone pitches a workflow, there's no way to tell whether it's worth the money or just slideware. That's the gap I close.
Twenty years of digital experience, supercharged by AI. I'm now building websites with Claude Code, running content audits and SEO work with AI tools, and deploying AI workflows into client businesses every week. I know what's worth automating, what's still hype, and what an honest budget actually looks like.
In the last year I've built or deployed:
- Booking AI agents
- Voice AI receptionists
- Knowledge-base AI agents
- Missed-call text-back
- CRM implementation
- Invoicing automation
- E-commerce AI workflows
- Review request automation
Plus the infrastructure most consultants haven't caught up to yet — structured data and schema markup, answer engine optimization (AEO) so ChatGPT and Perplexity actually cite your business, AI-assisted development with Claude Code, lead routing, multi-step nurture sequences, two-way SMS, pipeline automation, and AI lead qualification.
Every small business needs an AI expert in its arsenal now. I'm yours.
Most SEO consultants can't edit your site. I can — and I plan for it from the start.
Here's the thing most small business owners don't realize about SEO consultants: almost all of the actual work is editing the website. Yet most consultants don't know how to do that. You pay for an audit, get a 60-page PDF with 200 recommendations, then you're on your own to find a developer to implement any of it — or worse, the consultant tells you to handle that part yourself.
I'm a senior web developer first. When I do an SEO audit, I'm already planning how the changes are going to ship. The content rewrites, the schema markup, the internal-link structure, the page speed fixes, the URL changes, the redirects, the meta data — all of it gets mapped to the actual platform your site is built on (WordPress, Shopify, custom React, Astro) and I go in and do the work.
That's where I shine. Twenty years of doing both sides of the work, plus AI tools by my side now to run audits and rewrite content in hours instead of weeks. No "now hand this PDF to your developer." I am the developer.
I see the whole picture.
Most digital problems aren't one problem — they're leaks across web, ads, follow-up. Agencies silo. I diagnose end-to-end.
Streak Busters: 19 leads in month one after wiring site → ads → SMS follow-up.
20 years of pattern matching.
I've shipped 100+ sites and run senior ops at 4 agencies. I know what's actually broken in 30 minutes.
ARG Energy: organic traffic 9× in 5 months after a single repositioning call.
AI cuts cost, not corners.
I use AI to ship in 10 days what used to take 10 weeks. Your budget pays for senior judgment, not junior hours.
An 8-page site, custom-built, ships in 10 days. Same scope: agencies quote $20k+ and 10 weeks.
I win when your business does.
Agencies measure success in retainers and billable hours. I measure it in your leads, your revenue, your phone ringing. If the work isn't moving your business, we change the work.
No 12-month lock-ins. Month-to-month. You stay because the numbers are working.
Three steps, no surprises. A diagnosis, then a plan.
Every engagement starts the same way: a free 30-minute call where I look at the whole picture and tell you, plainly, what's broken and what to do about it.
- 1
Diagnostic
Free 30-minute call. I look at your full setup.
- 2
Strategy
A clear plan, scoped honestly to your budget.
- 3
Execution
I build, launch, optimise. You get one point of contact.
Small business pricing. Small business pricing, honestly.
Most engagements are either a one-time project or an ongoing monthly partnership. The free diagnostic call is where we figure out which one fits.
Every month I'm working on the things that bring you customers — keeping your site fast and current, shipping SEO content that ranks, running ads that convert, fixing what breaks, and building automations that cut down the repetitive work eating your time. We meet once to talk through what's next. One senior person doing the work, not managing a team that does it.
Project work at $90/hour.
- No long-term contracts
- Direct access to me
- Flex scope
Fixed-scope quote after the free diagnostic call. New build, redesign, or migration — WordPress, Shopify, React, Astro — whatever fits the problem. Includes SEO foundation, ad-landing-page setup, form-to-CRM wiring, and analytics. Built by a senior developer, not handed to a junior.
Hourly work at $90/hour.
- No long-term contracts
- Direct access to me
- Flex scope
Every month I'm doing the actual SEO work — keyword research, content shipping with AEO structure, technical audits, schema markup, page speed fixes, Google Business Profile, monitoring rankings, and adjusting strategy as Google shifts. One senior person doing the work AND implementing the changes on your site, not handing you a PDF and walking away.
One-time SEO audits and project work at $90/hour — typically a fixed-scope quote after the free 30-minute call.
- No long-term contracts
- Direct access to me
- Flex scope
Why this price? I'm a small business owner too — I co-own a hair salon on the Sunshine Coast with my wife. I know firsthand what's realistic for a small business to spend on this stuff, and I built my pricing around that.
Businesses I've helped. Real businesses I've helped.
Not just websites — actual businesses I've helped grow. Swipe through more below.
These aren't websites I've built or pieces of technology I've shipped — they're actual businesses I've helped grow.
ARG Energy
argenergy.caGovernment rebates expired and ARG's leads dried up overnight. I repositioned the practice around the problems customers actually have — uncomfortable homes, permit delays — and rebuilt the SEO + ads strategy. 19 first-page keywords within 10 days of launch.
Streak Busters
streakbusters.caA new exterior cleaning company on the Sunshine Coast with zero visibility. I built the full stack — site, local SEO across five service areas, Google Ads, missed-call-text-back automation. 149 site visits and 19 leads the first month.
Soda Exchange
sodaexchange.comFive regional stores, five ad accounts, five ordering flows, no unified reporting. I rebuilt the whole thing — five WooCommerce sites processing thousands of orders monthly, coordinated marketing, automated reporting, referral systems.
Hasami Hair Studio
hasamihairstudio.comA boutique salon I co-own with my wife. Custom site with Square Bookings API, 1,700+ contact CRM with automated review requests and confirmations, ads converting at $6/booking, AI booking agent. 4.9 stars on Google.
More Projects
Hub-and-spoke SEO, fixed tracking, centralized Google ecosystem.
BC's original family pet food — repositioning + structured data.
Custom Shopify scraper, HLC integration, two-location storefront.
Site, ads, GBPs, automated text + email recruiting sequences.
SEO-driven site for an immigration consultancy.
Quiz funnel across 8 money archetypes, fully automated.
Hub-and-spoke SEO, fixed tracking, centralized Google ecosystem.
BC's original family pet food — repositioning + structured data.
Custom Shopify scraper, HLC integration, two-location storefront.
Site, ads, GBPs, automated text + email recruiting sequences.
SEO-driven site for an immigration consultancy.
Quiz funnel across 8 money archetypes, fully automated.
Marketing, websites, SEO, automation, AI. Marketing, websites, SEO, automation, AI — one person.
Strategy, build, growth, and the plumbing in between. Click any practice for the detail.
Twenty years, in numbers. Twenty years, in numbers.
Common questions from small business owners Common questions from small business owners
The five things people ask on the first call.
The five things people ask on the first call.
A new website is a standalone project — you don't have to sign up for an ongoing partnership to get one. Project websites usually run $3,000–$7,000, depending on scope (pages, integrations, custom features), with a fixed-price quote after the free 30-minute call. Hourly work is $90/hour. Some clients do choose an ongoing monthly partnership after launch ($1,200–$2,000/mo) for maintenance, content, and growth work — but it's entirely optional and separate from the build.
Both — and honestly, half my work is fixing existing sites. Cavallo came to me with mobile UX problems, broken Meta tracking, and 300+ blog posts that weren't ranking. ARG Energy needed a complete repositioning of an existing site, not a rebuild. CIP Canada's content was solid but the structure was wrong. If your site has a problem, send me the URL and I'll tell you what I'd do.
In a typical month: managing your Google and Meta ads, shipping SEO content that ranks, fixing whatever broke on your site, building automations so repetitive work runs in the background, and meeting once to talk through what's working and what's next. I do the work — I'm not a strategist who hands you a deck and disappears. One senior person, twenty years of experience, direct access. Not an agency.
Yes, but probably not in the way you've been told. Most AI consulting pitches are about replacing people with chatbots. The real wins for small businesses are quieter — AI-drafted customer responses, automated review requests, booking agents that handle after-hours inquiries, content workflows that ship faster. I use AI tools in production every day for my own clients. Tell me what's manual or repetitive in your business and I'll tell you whether AI can actually fix it.
Building and running the systems that handle follow-up, review requests, lead routing, booking confirmations, and CRM workflows so they happen without anyone touching them. Common stack: GoHighLevel or HubSpot for CRM, Make.com or n8n for connecting tools, Klaviyo or Mailchimp for email. The goal is that the manual work eating your time goes away. Retainers cover both the build and the ongoing optimization.
In a typical month: managing your Google and Meta ads, shipping SEO content that ranks, fixing whatever broke on your site, building automations so repetitive work runs in the background, and meeting once to talk through what's working. I do the work — I'm not a strategist who hands you a deck and disappears. One senior person, twenty years of experience, direct access. Not an agency.
Ongoing partnerships run $1,200–$2,000 per month and include ads, SEO, site work, and automation — whatever the month needs. Project work is $90/hour with most projects landing between $3,000 and $7,000. The free 30-minute call is where we figure out which fits.
Yes, often that's how it starts. Most clients come to me wanting one specific thing fixed, and the relationship grows from there as they realize how much value comes from one senior person seeing the whole picture. No pressure to expand scope.
Everything: ads management, SEO content, site updates, marketing automation builds, AI workflows, and one strategic call per month. Scope flexes as your business changes. No long-term contract — month-to-month, you stay because the numbers are working.
A new website is a standalone project — you don't have to sign up for an ongoing partnership to get one. Project websites usually run $3,000–$7,000, depending on scope (pages, integrations, custom features), with a fixed-price quote after the free 30-minute call. Hourly work is $90/hour. Some clients do choose an ongoing monthly partnership after launch ($1,200–$2,000/mo) for maintenance, content, and growth work — but it's entirely optional and separate from the build.
Both — and honestly, half my work is fixing existing sites. Cavallo came to me with mobile UX problems, broken Meta tracking, and 300+ blog posts that weren't ranking. ARG Energy needed a complete repositioning of an existing site, not a rebuild. CIP Canada's content was solid but the structure was wrong. If your site has a problem, send me the URL and I'll tell you what I'd do.
Depends on what the site needs to do. WordPress for content-heavy and SEO-led businesses. Shopify for product stores where the cart is the heart of it. Custom React or Astro for unusual integrations or when speed matters more than CMS flexibility. I'll tell you which one fits in the free call — I don't have a default answer I'm pushing.
Two options. (1) I host and maintain on managed Cloudways infrastructure with Cloudflare edge caching, included in a partnership. (2) You take it and host it wherever — I'll set it up and hand it off clean. Either way, no agency lock-in.
Yes, but probably not in the way you've been told. Most AI consulting pitches are about replacing people with chatbots. The real wins for small businesses are quieter — AI-drafted customer responses, automated review requests, booking agents that handle after-hours inquiries, content workflows that ship faster, product description generators for ecommerce catalogues. I use AI tools in production every day for my own clients. Tell me what's manual or repetitive in your business and I'll tell you whether AI can actually fix it.
Building and running the systems that handle follow-up, review requests, lead routing, booking confirmations, and CRM workflows so they happen without anyone touching them. Common stack: GoHighLevel or HubSpot for CRM, Make.com or n8n for connecting tools, Klaviyo or Mailchimp for email. The goal is that the manual work eating your time goes away. Retainers cover both the build and the ongoing optimization.
Build it. I'm not a strategist who hands you a deck and walks away. I do the work — set up the CRM, write the automations, train the AI workflows, integrate the tools, watch the first few weeks to see what breaks, and fix it. The work isn't real until it's running in your business.
Usually one or two months once it's running. The biggest wins come from automating the follow-up that wasn't happening (the missed-call-text-back at Streak Busters paid for itself in week one) and the content production that was eating a whole job (Elphi's AI product scraper replaced about 20 hours a week of manual catalogue work). We'll have a rough idea on the free call.
Depends on where you're starting. Technical fixes (site speed, crawl errors, schema markup, meta data) usually move rankings within 2–4 weeks of shipping. Content + AEO work compounds over 3–6 months. Local SEO (Google Business Profile, local schema, reviews) moves faster — often within a few weeks. The honest answer: anyone promising page-one in 30 days is lying. Real SEO is a steady climb, not a quick win.
No, and anyone who does is selling you something. Google doesn't share its algorithm and rankings shift constantly. What I can guarantee is that I do the actual work — proper keyword research, technical fixes, content that targets buyer intent, schema markup, AEO foundations — and I show you the rankings month over month so you can see whether it's working. If it isn't, we change the strategy.
AEO is Answer Engine Optimization — structuring your site so that when someone asks ChatGPT, Perplexity, or Google's AI Overviews a question, your business gets cited as the answer. It's where most of small business search is heading, and almost no SEO consultants are doing it yet. Yes, you need it now. The sites that get cited by AI today will own the new SERPs the way page-one rankings used to own search.
I edit the site. That's the whole point. I'm a senior web developer first — so the content rewrites, schema markup, internal-link structure, page speed fixes, URL changes, redirects, and meta data all get implemented by me, on whatever platform your site is built on (WordPress, Shopify, custom React, Astro). No 60-page PDF you have to hand to someone else.
Not necessarily. A one-time technical SEO audit + initial content sprint can be a project, scoped after the free 30-minute call (hourly at $90/hour, fixed-scope quotes available). But SEO compounds — most clients see better results from an ongoing monthly partnership where I'm running the audits, shipping content, monitoring rankings, and adjusting strategy as Google shifts. Partnerships run $1,200–$2,000/month. The free 30-minute call is where we figure out which fits.
"Mark's SEO expertise put us in first place on Google. The results speak for themselves."
Matthew Sell
Canada Immigration Partners
"Mark is always available and has vast knowledge across all areas of digital marketing."
Jenny Mundell
Cavallo Inc.
"Incredible website work. Mark truly understood our vision and delivered beyond expectations."
Caroline Embling
Studio client
What my clients say. What my clients say.
5.0 average across 26 Google reviews.
5.0 average across 26 Google reviews.
20 years, one person.
I know what digital marketing actually does for a small business — the leads it brings in, the hours it gives back, the difference it makes to the bottom line. And I'm really good at it.
About Mark
I've spent 20+ years designing and building websites and digital strategies. BCIT and UVic grad. Senior designer, developer, SEO manager, and digital marketing manager at universities and agencies throughout my career — most recently as a senior strategist running engagements directly with clients.
I went out on my own last year because I got tired of watching agencies put their own overhead ahead of the work. The internal bills always came first, and the disorganization meant clients ended up paying a premium for layers that didn't move their business forward. I knew I could do better work, more efficiently, for a fraction of the cost — without the agency machinery in the way.
Now I work directly with small business owners on the Sunshine Coast and across Canada — handling websites, SEO, ads, automation, and AI as their long-term digital partner. One person. Direct access. Built around how small businesses actually work — and as a fellow small business owner, I know exactly what that takes.
I've spent 20+ years building websites and running digital marketing for small businesses. BCIT and UVic grad. Senior developer, SEO manager, and most recently digital marketing manager and senior strategist — running multi-channel campaigns directly with clients.
I went out on my own last year because I got tired of watching agencies put their own overhead ahead of the work. The internal bills always came first, and the disorganization meant clients ended up paying a premium for layers that didn't move their business forward. I knew I could do better work, more efficiently, for a fraction of the cost — without the agency machinery in the way.
Now I work directly with small business owners on the Sunshine Coast and across Canada. Most of them don't need just ads, or just a website, or just SEO — they need a cohesive marketing strategy that pulls all of it together. That's where I shine: one person who builds the website, runs the ads, writes the SEO content, and wires the follow-up so every piece is pulling in the same direction. Direct access. And as a fellow small business owner, I know exactly what that takes.
I've spent 20+ years designing and building websites for small businesses. BCIT and UVic grad. Senior web developer at universities and agencies across BC and Alberta — most recently a senior strategist running website engagements directly with clients.
I went out on my own last year because I got tired of watching agencies put their own overhead ahead of the work. The internal bills always came first, and the disorganization meant clients ended up paying a premium for layers that didn't move their business forward. I knew I could do better work, more efficiently, for a fraction of the cost — without the agency machinery in the way.
Now I work directly with small business owners on the Sunshine Coast and across Canada. Most small business websites don't fail because they're ugly — they fail because nobody thought about how the SEO, the ad landing pages, the follow-up, and the analytics fit together. That's where I shine: a senior developer's craft with a marketer's eye for what actually drives leads. And as a fellow small business owner, I know exactly what that takes.
I've spent 20+ years working in SEO and digital strategy for small businesses. BCIT and UVic grad. Senior developer, SEO manager, web manager, and digital marketing manager at universities and agencies across BC and Alberta — most recently a senior strategist running engagements directly with clients.
I went out on my own last year because I got tired of watching agencies put their own overhead ahead of the work. The internal bills always came first, and the disorganization meant clients ended up paying a premium for layers that didn't move their business forward. I knew I could do better work, more efficiently, for a fraction of the cost — without the agency machinery in the way.
Now I do SEO directly for small business owners on the Sunshine Coast and across Canada — and I do all of it myself, including the actual website edits most SEO consultants leave to someone else. That's where I shine — I'm a senior web developer first, so when I plan an SEO strategy I'm already mapping out how every change will ship on your site. Keyword research, technical SEO, content production, schema markup, AEO for ChatGPT and Perplexity citations, Google Business Profile, and the actual code/CMS work to implement it. Twenty years of context, plus AI tools by my side now. As a fellow small business owner, I know exactly what that takes.
I've spent 20+ years building websites and shaping digital strategy for small businesses. BCIT and UVic grad. Senior developer, SEO manager, and digital marketing manager at universities and agencies across BC and Alberta — most recently a senior strategist running engagements directly with clients.
I went out on my own last year because I got tired of watching agencies put their own overhead ahead of the work. The internal bills always came first, and the disorganization meant clients ended up paying a premium for layers that didn't move their business forward. I knew I could do better work, more efficiently, for a fraction of the cost — without the agency machinery in the way.
And then AI happened. I've been fascinated by web development, SEO, and digital marketing my whole career — and with AI tools by my side now, it genuinely feels like there's nothing I can't do in this space. I'm building websites with Claude Code. I'm running content audits and SEO work with AI. I'm deploying AI agents into client businesses. That's where I shine — I help owners figure out which AI workflows are actually worth shipping and which are just theatre. As a fellow small business owner, I know exactly what that takes.
Ready when you are.
30 minutes, free, no pitch. Got a project to scope or a bigger problem to diagnose? Either way, I'll tell you what I'd do — whether you hire me or not.
Your free marketing diagnosis.
30 minutes. I'll look at your ads, your site, your follow-up — and tell you which one to fix first. No pitch.
Send me your website. I'll find what's costing you customers.
Free 30 minutes. I'll walk through your site live and tell you what's working, what isn't, and what I'd actually do — whether you hire me or not.
Your free AI and automation diagnosis.
30 minutes. I'll find the manual work eating your time, the AI workflow that would actually pay back, and the CRM gap costing you leads. No pitch.
Show me your site. I'll show you why you're invisible.
30 minutes. Free. I'll audit the technical SEO, the content, and the AEO foundation — and tell you what I'd actually do first. No pitch.
