You don't need an agency. You need one expert who gets it all.
For established businesses who've outgrown freelancers and are tired of agency hand-offs — one senior consultant handling your website, SEO, ads, automation, and AI. 20+ years of senior-level experience, direct access, no hand-offs.
Trusted by established Canadian businesses
5.0 on Google
Sound Familiar?
If any of these hit close to home, you're not alone — and there's a better way.
These aren't separate problems. They're one problem: nobody is looking at your digital operation as a whole.
You've got revenue coming in, but you can't tell which channels are actually driving it.
Your team is stretched thin and nobody owns the digital side strategically.
You've outgrown the freelancer who built your site, but you don't need a 15-person agency.
You know AI should be making your team faster, but you don't know where to start or who to trust to implement it.
Who I Work With
I work best with a specific kind of business. Here's who this is — and isn't — for.
This works for you if:
- You're running an established business doing $300K+ in annual revenue
- You're past the point where a VA or a freelancer can handle your digital work
- You want one senior person accountable for your whole digital operation
- You value judgement and experience over the cheapest option
This isn't for you if:
- You're just starting out and need a simple brochure website
- You're shopping primarily on price
- You want to hire a big agency with lots of meetings and deliverables
- You want someone to execute tasks without questioning the strategy
Why I'm Different
I built this practice to be the opposite of everything that frustrates you about agencies.
Direct access to someone with 20+ years at the senior end of agencies doing the work. No junior account managers, no offshored execution, no "we'll get back to you next week." When you call, I answer.
I use AI to handle repetitive work — faster turnaround, lower costs. But every strategy, decision, and quality check is mine.
Strategy, web dev, SEO, ads, automation, and AI — all under one roof. No coordinating between five vendors who don't talk to each other.
How I Work
Three simple steps from first conversation to measurable results.
1
Diagnostic
Free call to understand your business, goals, and current digital setup. I'll identify what's working, what's not, and where the biggest opportunities are.
2
Strategy
Custom plan covering web, SEO, ads, automation, and AI opportunities — all tailored to your budget and priorities. No cookie-cutter packages.
3
Execution
I build, launch, and optimize everything myself — 20+ years' experience behind every decision. You deal with one person from start to finish.
Investment
Most retainer clients invest $2,000–$2,500/month. That gets you senior-level ownership of your digital operation — website, SEO, ads, automation, and AI — from one person who's accountable for all of it.
For specific projects — a website rebuild, an SEO strategy, an AI implementation — engagements start at $3,500 and are scoped to your situation. Project work billed at $125/hour.
The free diagnostic call is where we figure out which one fits, or whether I'm the right person at all. Not every business needs what I offer.
- No long-term contracts
- Direct access to me (not a team)
- Monthly reporting and strategy calls
- Flexible scope — scale up or down as needed
What I Do
Everything you need to grow online — handled by one person who understands how it all connects.
Web & App Development
Need a new website that actually brings in leads? Need your existing site to load faster, work on mobile, and show up on Google? Need a landing page for a seasonal promotion built this week? That's what I do — and I build on whatever platform fits your business: WordPress, Shopify, or modern frameworks like React and Astro.
SEO, AEO & GEO
Need to show up when someone searches for your service on Google? Need your Google Business Profile optimized so you appear in the map pack? Need your business cited by ChatGPT and Perplexity when people ask for recommendations? I handle all of it — traditional search, local search, and the new AI search engines.
Paid Advertising
Need Google Ads that actually generate leads instead of wasting money on irrelevant clicks? Need Meta Ads targeting the right audience with the right creative? Need conversion tracking set up properly so you know what's working? I manage campaigns across every major platform — Google, Meta, LinkedIn, TikTok — with unified reporting.
Marketing Automation & CRM
Need automated follow-ups so no lead falls through the cracks? Need a review request system that runs without you touching it? Need your booking system connected to your CRM so every customer interaction is tracked? I build these systems and connect them to everything else.
AI Workflow Automation
Need AI to handle the repetitive tasks eating up your week — data entry, report generation, client communication, content creation? Need your tools talking to each other automatically instead of copying and pasting between systems? I audit your workflows, pick the right AI tools, wire them in, and train your team.
Ongoing CTO Retainer
Need one person accountable for your entire digital operation — website, SEO, ads, automation, AI — on an ongoing basis? That's exactly what this is. One monthly retainer. One point of contact. Everything digital, handled. Most retainer clients invest $2,000–$2,500/month. Strategy engagements from $3,500. Project and hourly work at $125/hour also available.
Everything I Handle
One retainer. One point of contact. All of this.
Website
6 services- Build or rebuild your website
- Keep it updated, fast, and secure
- Fix bugs and broken pages
- Build landing pages for promotions or campaigns
- Optimize for mobile
- Manage hosting, SSL, backups, and uptime
One monthly retainer. One point of contact. Everything digital, handled. Most retainer clients invest $2,000–$2,500/month. Project work at $125/hour also available.
Full-Stack Toolkit
One Person. EveryToolYouNeed.
Semrush
WordPress
Claude
CloudwaysSemrushWordPressClaudeCloudwaysSemrushWordPressClaudeCloudwaysSemrushWordPressClaudeCloudways
Google Ads
Shopify
ChatGPT
Claude
Ahrefs
SquareGoogle AdsShopifyChatGPTClaudeAhrefsSquareGoogle AdsShopifyChatGPTClaudeAhrefsSquareGoogle AdsShopifyChatGPTClaudeAhrefsSquare
React
Meta Ads
Make
FigmaReactMeta AdsMakeFigmaReactMeta AdsMakeFigmaReactMeta AdsMakeFigma
Analytics
Cloudflare
GitHub
PerplexityAnalyticsCloudflareGitHubPerplexityAnalyticsCloudflareGitHubPerplexityAnalyticsCloudflareGitHubPerplexity
Woo
Gemini
TikTok
GTMWooGeminiTikTokGTMWooGeminiTikTokGTMWooGeminiTikTokGTM
Slack
Astro
Tailwind
Stripe
ZapierSlackAstroTailwindStripeZapierSlackAstroTailwindStripeZapierSlackAstroTailwindStripeZapier
Next.js
Notion
Vercel
LinkedInNext.jsNotionVercelLinkedInNext.jsNotionVercelLinkedInNext.jsNotionVercelLinkedInCredentials & Certifications
Industry Certifications
Education
Recent Problems I've Diagnosed and Solved
Real results for real businesses. Here's a look at some of my recent work.
ARG Energy
argenergy.ca
Energy consulting firm, Metro Vancouver, 15+ years in business
An energy consulting business that lost its main lead source when government rebate programs expired. I repositioned their entire online presence around the problems their customers actually have, rebuilt their SEO strategy, and restructured Google Ads to target two distinct audiences — homeowners and builders. Organic traffic up 9x in 5 months, with 19 keywords on Google's first page within 10 days of launch.
Streak Busters
streakbusters.ca
Exterior cleaning company, Sunshine Coast
A new exterior cleaning company on the Sunshine Coast that needed to go from zero to visible overnight. I built their entire digital presence from scratch — website, local SEO across five service areas, Google Ads, and automated lead follow-up that texts back missed calls within seconds. 19 leads and 149 site visits in the first month.
Soda Exchange
sodaexchange.com
Beverage distributor, five regional stores across Western Canada, seven-figure annual revenue
A beverage delivery business expanding across Western Canada with five regional stores, each needing its own ordering system, ad campaigns, and customer communication. I built the whole thing — five WooCommerce sites processing thousands of orders monthly, automated reporting, referral systems, and coordinated marketing.
Hasami Hair Studio
hasamihairstudio.com
A boutique hair salon in Sechelt that I co-own with my wife. I built the entire digital system: custom website with Square Bookings API integration, 1,700+ contact CRM with automated review requests and new-appointment email and SMS confirmations, Google and Meta ad campaigns converting at $6 per booking, and an AI-powered booking agent. 4.9 stars on Google.
Canada Immigration Partners
An immigration consulting firm that needed to be found on Google by people searching for Canadian immigration help. I built an SEO-driven website that put them in first place for their target keywords.
Money Empowerment
A financial coaching business targeting women through personality-based assessments. I built a quiz funnel with 48 personalised email sequences across 8 money archetypes, automated in GoHighLevel.
Taylor Valley Construction
A construction company that needed a professional online presence to match the quality of their builds. Clean, fast website with project showcase and lead capture.
North Grove Communities
A real estate developer needing property listings and brand presence that reflects the premium quality of their communities.
Rembrandt Renovations
A renovation company competing in a crowded local market. Portfolio-driven website with local SEO strategy to stand out from the competition.
What My Clients Say
“Mark's SEO expertise put us in first place on Google. The results speak for themselves.”
Matthew Sell
Canada Immigration Partners
“Mark is always available and has vast knowledge across all areas of digital marketing.”
Jenny Mundell
Cavallo Inc.
“Incredible website work. Mark truly understood our vision and delivered beyond expectations.”
Caroline Embling
“Mark manages three of our websites. Always prompt, courteous, and delivers quality work.”
Brad Harrison
Backcountry Lodge of BC Association
“Mark made our website findable. Our traffic and sales have increased significantly since working with him.”
Janna Vallee
Everlea Yarn
“Exceptional web design and development combined with strong writing and communication skills.”
Jonathon Fulton
Thompson Rivers University
“A skilled professional with exceptional technical expertise. Highly recommended.”
Kim Anderson
Thompson Rivers University
“Mark became an integral part of our web build — hosting, custom modules, and a seamless launch. Responsive, reliable, and his eye for detail is amazing.”
Allison Harwood
LearningMate
“Prompt, efficient, fair, and capable. After working with several web developers over the years, we highly recommend Mark.”
Carole Herder
Cavallo Inc.
“I highly recommend Mark Roberts based on the excellent work he did for The Soda Exchange's six properties in creating effective websites and marketing funnels that have shown demonstrable results over the past year. The many layers of automation he created allowed us to replace many random plugins and services all under one roof. His responsiveness to our particular needs made working with him a very positive experience.”
Bryan Rempel
The Soda Exchange
“Mark took the time to understand the unique needs of my business to collaboratively plan strategies and launch a new website. Mark is professional, skilled, and reliable. I highly recommend his services.”
Ross Gordon
ARG Energy
“Mark is an integral part of our social media team. He's incredibly interactive, always engaged, and truly understands how to connect with our audience. He's professional, responsive, and results-driven, and has helped us grow our presence in a meaningful way. Highly recommend!”
Julie Mutch
Riplee's Ranch Pet Foods
“Mark is terrific to work with. He works hard to understand each client's needs, generously shares his ideas, then best of all he develops the site to look precisely as we discussed. Technically brilliant, always follows through and is most often ahead of schedule.”
Katherine Zsolt
“I had an amazing experience working with Mark on my website and marketing strategy. Mark didn't just build a great-looking website — he created something that's user-friendly, professional, and actually converts visitors into customers. Communication was always smooth, and it genuinely felt like a collaborative process rather than just a service.”
Ria Zheng
Money Empowerment
“Mark's SEO expertise put us in first place on Google. The results speak for themselves.”
Matthew Sell
Canada Immigration Partners
“Mark is always available and has vast knowledge across all areas of digital marketing.”
Jenny Mundell
Cavallo Inc.
“Incredible website work. Mark truly understood our vision and delivered beyond expectations.”
Caroline Embling
“Mark manages three of our websites. Always prompt, courteous, and delivers quality work.”
Brad Harrison
Backcountry Lodge of BC Association
“Mark made our website findable. Our traffic and sales have increased significantly since working with him.”
Janna Vallee
Everlea Yarn
“Exceptional web design and development combined with strong writing and communication skills.”
Jonathon Fulton
Thompson Rivers University
“A skilled professional with exceptional technical expertise. Highly recommended.”
Kim Anderson
Thompson Rivers University
“Mark became an integral part of our web build — hosting, custom modules, and a seamless launch. Responsive, reliable, and his eye for detail is amazing.”
Allison Harwood
LearningMate
“Prompt, efficient, fair, and capable. After working with several web developers over the years, we highly recommend Mark.”
Carole Herder
Cavallo Inc.
“I highly recommend Mark Roberts based on the excellent work he did for The Soda Exchange's six properties in creating effective websites and marketing funnels that have shown demonstrable results over the past year. The many layers of automation he created allowed us to replace many random plugins and services all under one roof. His responsiveness to our particular needs made working with him a very positive experience.”
Bryan Rempel
The Soda Exchange
“Mark took the time to understand the unique needs of my business to collaboratively plan strategies and launch a new website. Mark is professional, skilled, and reliable. I highly recommend his services.”
Ross Gordon
ARG Energy
“Mark is an integral part of our social media team. He's incredibly interactive, always engaged, and truly understands how to connect with our audience. He's professional, responsive, and results-driven, and has helped us grow our presence in a meaningful way. Highly recommend!”
Julie Mutch
Riplee's Ranch Pet Foods
“Mark is terrific to work with. He works hard to understand each client's needs, generously shares his ideas, then best of all he develops the site to look precisely as we discussed. Technically brilliant, always follows through and is most often ahead of schedule.”
Katherine Zsolt
“I had an amazing experience working with Mark on my website and marketing strategy. Mark didn't just build a great-looking website — he created something that's user-friendly, professional, and actually converts visitors into customers. Communication was always smooth, and it genuinely felt like a collaborative process rather than just a service.”
Ria Zheng
Money Empowerment
About Mark
I've spent 20+ years designing and building websites and digital strategies. I'm a BCIT and UVic grad, and I've worked as a senior designer, developer, SEO manager, and digital marketing manager at agencies throughout my career.
Now I work directly with established small-to-mid businesses as a Fractional CTOA part-time technology leader — senior expertise in web, SEO, ads, and AI without hiring a full-time executive. — a part-time technology leader giving you the strategic depth of a senior technology executive on a fraction of the budget it would take to hire one full-time. No layers, no hand-offs. Just one experienced professional who handles everything.
I'm also co-owner and manager of a successful Sechelt hair salon — so I understand the realities of running a small business firsthand, not just from behind a screen.
Ready to Stop Guessing and Start Growing?
Book a free diagnostic call. I'll assess your current digital setup and show you exactly where the opportunities are.