One person. The whole digital stack.
Web, SEO, ads, automation, AI. 20 years of senior agency experience — handled directly.
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Available · Sunshine Coast, BC
One person. Twenty years. The whole digital stack. Small business marketing. Built for your website. SEO, automation, AI.
Web, SEO, ads, automation, AI — handled directly by a senior partner with 20 years of agency experience.
Small business marketing handled by one senior partner, not five contractors. Ads, SEO, content, automation — all from the same person.
Senior web developer for small business. WordPress, Shopify, React, Astro — whatever fits. New builds, redesigns, fixes.
Local SEO, AI workflows, and marketing automation for small business. One senior consultant, twenty years.
Experience
Trusted by established Canadian businesses
Six problems small businesses face. Six problems small business owners actually face.
Most small businesses don't have a digital problem. They have a diagnosis problem.
Most small businesses don't have a digital problem. They have a diagnosis problem — nobody is looking at the whole picture and telling them what's actually broken.
Website looks fine — but isn't bringing customers.
Web designer built it, sent the invoice, disappeared.
Paying for ads, no clear view of what's working.
Follow-up depends on what you remember that day.
Every 'AI consultant' sounds like a salesman.
Five tools, none of them talking to each other.
Spending on ads but you can't tell what's actually working.
Website looks fine — but the leads aren't coming.
SEO content not ranking, even after months of work.
Five marketing tools, none of them talking.
Five contractors, nobody looking at the whole picture.
Marketing spend climbing, conversion rate flat.
Site looks fine but isn't bringing customers.
Built by an agency, handed off, now nobody touches it.
Slow site hurting ads spend and Google rankings.
Need a redesign but afraid to lose what's already working.
WordPress site so cluttered nobody can find anything.
Quoted $30K for a website that should cost $5K.
Leads come in but follow-up depends on you remembering.
Every AI pitch sounds like a sales deck — and the demos never ship.
Tools that don't talk to each other.
Manual work eating evenings and weekends.
SEO content not ranking because the strategy is wrong.
CRM that requires three people to keep updated.
Better than an agency. Here's why. I'm better than an agency. Here's why.
Agencies sell hours. I sell outcomes — backed by 20 years of doing this for a living.
An agency has layers between you and the work. I don't. Twenty years of senior experience, direct access, one brain across web, ads, automation, and AI. Here's the side-by-side — and the proof.
Small business marketing that converts. Senior WordPress developer work — builds, redesigns, fixes. Local SEO. AI consulting and workflow automation. CRM and marketing automation. One digital marketing consultant, not five contractors.
Marketing is plumbing. Most consultants only see one pipe.
Most marketing failures aren't a marketing problem. They're a "the ads point at a landing page that doesn't convert" problem. Or a "the form doesn't trigger follow-up" problem. Or a "the SEO content ranks for the wrong intent" problem.
Specialists can't see those because they only own one pipe. The web dev says the ads are bad. The ad agency says the site is bad. Nobody owns the seam — which is where most of the money is leaking.
I've spent 20 years owning every pipe — websites, SEO, paid ads, CRM, marketing automation, AI workflows — at senior agency level. When I look at your marketing, I see the whole system. That's the difference.
A website that doesn't convert isn't a design problem.
It's a strategy problem dressed up as a design problem. A pretty website without a clear funnel is just expensive decoration. A great-looking redesign with no SEO plan is a redesign nobody finds.
I've built sites for 20 years, but I've also run the ads pointing at them, written the SEO content filling them, and built the automations capturing leads from them. That cross-discipline view changes what "good website" means.
A good website to me is one where the SEO content ranks for buyer-intent keywords, the page layout matches what a Google ad clicker is expecting, the form submission triggers follow-up within five minutes, and the analytics let you actually see what's working. All of that has to be designed in.
Automation without context speeds up the wrong thing.
Most automation projects fail because the person building them doesn't understand the business they're automating. AI consultants who don't run marketing don't know which workflows are worth automating. SEO consultants who don't build automation don't know how to wire content production into the rest of the business.
I've run every piece of the system — the website that captures the lead, the SEO content that brings them in, the ads that pay to bring them faster, the CRM that follows up, the automation that does it without anyone touching it. I know which seams to automate first because I've felt the friction from every direction.
When I build AI or automation, I'm chasing the repetitive thing in your business that's costing you customers — not the shiny new tool. That's why the diagnostic call starts with "what's manual?".
I see the whole picture.
Most digital problems aren't one problem — they're leaks across web, ads, follow-up. Agencies silo. I diagnose end-to-end.
Streak Busters: 19 leads in month one after wiring site → ads → SMS follow-up.
20 years of pattern matching.
I've shipped 100+ sites and run senior ops at 4 agencies. I know what's actually broken in 30 minutes.
ARG Energy: organic traffic 9× in 5 months after a single repositioning call.
AI cuts cost, not corners.
I use AI to ship in 10 days what used to take 10 weeks. Your budget pays for senior judgment, not junior hours.
An 8-page site, custom-built, ships in 10 days. Same scope: agencies quote $20k+ and 10 weeks.
I win when your business does.
Agencies measure success in retainers and billable hours. I measure it in your leads, your revenue, your phone ringing. If the work isn't moving your business, we change the work.
No 12-month lock-ins. Month-to-month. You stay because the numbers are working.
Three steps, no surprises. A diagnosis, then a plan.
Every engagement starts the same way: a free 30-minute call where I look at the whole picture and tell you, plainly, what's broken and what to do about it.
- 1
Diagnostic
Free 30-minute call. I look at your full setup.
- 2
Strategy
A clear plan, scoped honestly to your budget.
- 3
Execution
I build, launch, optimise. You get one point of contact.
Small business pricing. Small business pricing, honestly.
Most engagements run as a monthly partnership. Project work and hourly are available too — the free diagnostic call is where we figure out which one fits.
Every month I'm working on the things that bring you customers — keeping your site fast and current, shipping SEO content that ranks, running ads that convert, fixing what breaks, and building automations that cut down the repetitive work eating your time. We meet once to talk through what's next. One senior person doing the work, not managing a team that does it.
Project work at $90/hour.
- No long-term contracts
- Direct access to me
- Flex scope
Diagnosed, then solved. Diagnosed, then solved.
Four recent client outcomes — swipe through more below.
Four recent engagements, with the actual outcome. More projects below the fold.
ARG Energy
argenergy.caGovernment rebates expired and ARG's leads dried up overnight. I repositioned the practice around the problems customers actually have — uncomfortable homes, permit delays — and rebuilt the SEO + ads strategy. 19 first-page keywords within 10 days of launch.
Streak Busters
streakbusters.caA new exterior cleaning company on the Sunshine Coast with zero visibility. I built the full stack — site, local SEO across five service areas, Google Ads, missed-call-text-back automation. 149 site visits and 19 leads the first month.
Soda Exchange
sodaexchange.comFive regional stores, five ad accounts, five ordering flows, no unified reporting. I rebuilt the whole thing — five WooCommerce sites processing thousands of orders monthly, coordinated marketing, automated reporting, referral systems.
Hasami Hair Studio
hasamihairstudio.comA boutique salon I co-own with my wife. Custom site with Square Bookings API, 1,700+ contact CRM with automated review requests and confirmations, ads converting at $6/booking, AI booking agent. 4.9 stars on Google.
More Projects
Hub-and-spoke SEO, fixed tracking, centralized Google ecosystem.
BC's original family pet food — repositioning + structured data.
Custom Shopify scraper, HLC integration, two-location storefront.
Site, ads, GBPs, automated text + email recruiting sequences.
SEO-driven site for an immigration consultancy.
Quiz funnel across 8 money archetypes, fully automated.
Hub-and-spoke SEO, fixed tracking, centralized Google ecosystem.
BC's original family pet food — repositioning + structured data.
Custom Shopify scraper, HLC integration, two-location storefront.
Site, ads, GBPs, automated text + email recruiting sequences.
SEO-driven site for an immigration consultancy.
Quiz funnel across 8 money archetypes, fully automated.
Marketing, websites, SEO, automation, AI. Marketing, websites, SEO, automation, AI — one person.
Strategy, build, growth, and the plumbing in between. Click any practice for the detail.
Twenty years, in numbers. Twenty years, in numbers.
Common questions from small business owners Common questions from small business owners
The five things people ask on the first call.
The five things people ask on the first call.
Project websites usually cost between $3,000 and $7,000, depending on scope — pages, integrations, custom features. Hourly project work is $90/hour. Ongoing partnerships, which include a site as part of the package, run $1,200–$2,000 per month. The free 30-minute call is where we figure out which one fits.
Both — and honestly, half my work is fixing existing sites. Cavallo came to me with mobile UX problems, broken Meta tracking, and 300+ blog posts that weren't ranking. ARG Energy needed a complete repositioning of an existing site, not a rebuild. CIP Canada's content was solid but the structure was wrong. If your site has a problem, send me the URL and I'll tell you what I'd do.
In a typical month: managing your Google and Meta ads, shipping SEO content that ranks, fixing whatever broke on your site, building automations so repetitive work runs in the background, and meeting once to talk through what's working and what's next. I do the work — I'm not a strategist who hands you a deck and disappears. One senior person, twenty years of experience, direct access. Not an agency.
Yes, but probably not in the way you've been told. Most AI consulting pitches are about replacing people with chatbots. The real wins for small businesses are quieter — AI-drafted customer responses, automated review requests, booking agents that handle after-hours inquiries, content workflows that ship faster. I use AI tools in production every day for my own clients. Tell me what's manual or repetitive in your business and I'll tell you whether AI can actually fix it.
Building and running the systems that handle follow-up, review requests, lead routing, booking confirmations, and CRM workflows so they happen without anyone touching them. Common stack: GoHighLevel or HubSpot for CRM, Make.com or n8n for connecting tools, Klaviyo or Mailchimp for email. The goal is that the manual work eating your time goes away. Retainers cover both the build and the ongoing optimization.
In a typical month: managing your Google and Meta ads, shipping SEO content that ranks, fixing whatever broke on your site, building automations so repetitive work runs in the background, and meeting once to talk through what's working. I do the work — I'm not a strategist who hands you a deck and disappears. One senior person, twenty years of experience, direct access. Not an agency.
Ongoing partnerships run $1,200–$2,000 per month and include ads, SEO, site work, and automation — whatever the month needs. Project work is $90/hour with most projects landing between $3,000 and $7,000. The free 30-minute call is where we figure out which fits.
Yes, often that's how it starts. Most clients come to me wanting one specific thing fixed, and the relationship grows from there as they realize how much value comes from one senior person seeing the whole picture. No pressure to expand scope.
Everything: ads management, SEO content, site updates, marketing automation builds, AI workflows, and one strategic call per month. Scope flexes as your business changes. No long-term contract — month-to-month, you stay because the numbers are working.
Project websites usually cost between $3,000 and $7,000, depending on scope — pages, integrations, custom features. Hourly project work is $90/hour. Ongoing partnerships, which include a site as part of the package, run $1,200–$2,000 per month. The free 30-minute call is where we figure out which one fits.
Both — and honestly, half my work is fixing existing sites. Cavallo came to me with mobile UX problems, broken Meta tracking, and 300+ blog posts that weren't ranking. ARG Energy needed a complete repositioning of an existing site, not a rebuild. CIP Canada's content was solid but the structure was wrong. If your site has a problem, send me the URL and I'll tell you what I'd do.
Depends on what the site needs to do. WordPress for content-heavy and SEO-led businesses. Shopify for product stores where the cart is the heart of it. Custom React or Astro for unusual integrations or when speed matters more than CMS flexibility. I'll tell you which one fits in the free call — I don't have a default answer I'm pushing.
Two options. (1) I host and maintain on managed Cloudways infrastructure with Cloudflare edge caching, included in a partnership. (2) You take it and host it wherever — I'll set it up and hand it off clean. Either way, no agency lock-in.
Yes, but probably not in the way you've been told. Most AI consulting pitches are about replacing people with chatbots. The real wins for small businesses are quieter — AI-drafted customer responses, automated review requests, booking agents that handle after-hours inquiries, content workflows that ship faster, product description generators for ecommerce catalogues. I use AI tools in production every day for my own clients. Tell me what's manual or repetitive in your business and I'll tell you whether AI can actually fix it.
Building and running the systems that handle follow-up, review requests, lead routing, booking confirmations, and CRM workflows so they happen without anyone touching them. Common stack: GoHighLevel or HubSpot for CRM, Make.com or n8n for connecting tools, Klaviyo or Mailchimp for email. The goal is that the manual work eating your time goes away. Retainers cover both the build and the ongoing optimization.
Build it. I'm not a strategist who hands you a deck and walks away. I do the work — set up the CRM, write the automations, train the AI workflows, integrate the tools, watch the first few weeks to see what breaks, and fix it. The work isn't real until it's running in your business.
Usually one or two months once it's running. The biggest wins come from automating the follow-up that wasn't happening (the missed-call-text-back at Streak Busters paid for itself in week one) and the content production that was eating a whole job (Elphi's AI product scraper replaced about 20 hours a week of manual catalogue work). We'll have a rough idea on the free call.
"Mark's SEO expertise put us in first place on Google. The results speak for themselves."
Matthew Sell
Canada Immigration Partners
"Mark is always available and has vast knowledge across all areas of digital marketing."
Jenny Mundell
Cavallo Inc.
"Incredible website work. Mark truly understood our vision and delivered beyond expectations."
Caroline Embling
Studio client
What my clients say. What my clients say.
5.0 average across 26 Google reviews.
5.0 average across 26 Google reviews.
20 years, one person.
I know what digital marketing actually does for a small business — the leads it brings in, the hours it gives back, the difference it makes to the bottom line. And I'm really good at it.
About Mark
I've spent 20+ years designing and building websites and digital strategies. BCIT and UVic grad. Senior designer, developer, SEO manager, and digital marketing manager at universities and agencies throughout my career — most recently as a senior strategist running engagements directly with clients.
I went out on my own last year because I got tired of watching agencies put their own overhead ahead of the work. The internal bills always came first, and the disorganization meant clients ended up paying a premium for layers that didn't move their business forward. I knew I could do better work, more efficiently, for a fraction of the cost — without the agency machinery in the way.
Now I work directly with small business owners on the Sunshine Coast and across Canada — handling websites, SEO, ads, automation, and AI as their long-term digital partner. One person. Direct access. Built around how small businesses actually work — and as a fellow small business owner, I know exactly what that takes.
Ready when you are.
30 minutes, free, no pitch. Got a project to scope or a bigger problem to diagnose? Either way, I'll tell you what I'd do — whether you hire me or not.
Let's see what's leaking.
Free 30-minute call. I'll look at your whole marketing system — ads, site, SEO, follow-up — and tell you which pipe to fix first. No pitch.
Send me your URL.
Paste your website link and tell me what's bugging you. I'll come back with what I'd actually do and what it would cost. Or book a 30-min call.
Tell me what's manual.
Free 30-minute call. I'll listen for the repetitive thing eating your time and tell you whether it's worth automating — and what it would cost. No pitch.
