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Digital Marketing Strategy

A Digital Marketing Strategy Is Essential

Most of my clients already have a website, and they hope it will generate business or lead to conversions on its own. However, a website alone is often not enough to drive meaningful results. To truly succeed, you need a cohesive approach that doesn’t just attract visitors but turns them into leads and, ultimately, loyal customers.

With a well-rounded digital marketing strategy that combines SEO, digital advertising, and inbound marketing techniques, I help businesses go beyond just having a website to creating an effective lead-generation system.

My Approach to Digital Marketing

I combine SEO, website optimization, digital advertising, and inbound marketing to create a cohesive strategy that attracts, engages, and converts visitors into loyal customers.
1

SEO & Website Optimization

The foundation of any successful strategy, SEO ensures your website ranks higher in search results, attracts organic traffic, and builds credibility over time.

A key part of this involves optimizing your website’s structure, content, and performance to support your SEO efforts and provide the best user experience.

2

Digital Advertising

I use platforms like Google Ads, Meta Ads, and LinkedIn to create targeted campaigns that reach your audience quickly and effectively.

Remarketing strategies ensure you stay top-of-mind with potential customers, keeping your business in front of the right audience.

3

Inbound Marketing

By leveraging high-value content and automated email marketing, I help you nurture leads through the sales funnel.

This cohesive approach turns casual visitors into loyal customers, ensuring no opportunity is missed.

Why I Recommend HubSpot

For a seamless digital marketing strategy, I prefer using HubSpot, which provides:

  • CRM Integration: Keep track of leads and customer interactions in one place.
  • Automated Email Marketing: Engage leads with personalized emails that drive conversions.
  • Remarketing Support: Optimize digital ads to re-engage visitors who didn’t convert initially.

Looking for details about pricing? Let’s dive into the options and find the perfect fit for your needs.

View Pricing

Latest Articles from My Blog

Launching a Fresh Digital Home for Taylor Valley Construction
Web Design & Development
Mark Roberts
Mark Roberts
Taylor Valley Construction's new website, designed by Kristin Church and coded by yours truly, boasts a custom WordPress theme, easy content management, and top-notch performance.
Mark Roberts
Mark Roberts
Read More

Why Most Businesses Don't Need an Amazing Website to Succeed
Web Design & Development
Mark Roberts
Mark Roberts
Most businesses need a comprehensive digital strategy, not just a flashy website, to succeed in today's competitive landscape. Learn how local SEO and content can drive real results.
Mark Roberts
Mark Roberts
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Crafting a Cohesive Digital Marketing Strategy for Small Businesses: From Website to Conversion
Digital Advertising
Mark Roberts
Mark Roberts
Craft a cohesive digital marketing strategy for small businesses, from website design to lead nurturing, using CRM systems like HubSpot to drive conversions.
Mark Roberts
Mark Roberts
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Navigating the Landscape of Website Development in 2025
Web Design & Development
Mark Roberts
Mark Roberts
Exploring website development in 2025, this blog compares no-code platforms, CMS, and custom development to help you choose the best solution for your needs.
Mark Roberts
Mark Roberts
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My Journey From Web Developer to Web Marketer
Web Design & Development
Mark Roberts
Mark Roberts
From web design to web marketing, discover how I transformed my career to help businesses thrive through strategic digital efforts.
Mark Roberts
Mark Roberts
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My Other Services

Whatever your online needs, I’m here to help you succeed.

web

Web Design & Development

Looking for expertise you can trust? With 15 years of experience creating hundreds of websites, I provide reliable, high-quality web design and development services for businesses just like yours.

Web Design & Development
SEO & Digital Advertising

SEO & Digital Advertising

Need an expert to help your business grow? I combine customized Google Ads and social network advertising solutions with proven SEO strategies to ensure your website ranks higher, drives organic and paid traffic, and connects with the right audience.

SEO & Digital Advertising
Hosting, Maintenance & Security

Hosting, Maintenance & Security

Protect your investment. I provide dependable WordPress hosting, proactive maintenance, and strong security measures to keep your website safe and functional.

Hosting, Maintenance & Security

Let’s Build Your Digital Marketing Strategy

Contact me today to start crafting a cohesive plan that drives leads and turns them into loyal customers.