From the desk of
Practical takes on AI, web, SEO, and digital strategy — written for small business owners, not engineers.
I co-own Hasami Hair Studio in Sechelt. Here's exactly how we used AI and automation to cut admin time, reduce no-shows, and grow our reviews — without losing the personal touch that makes a local salon work.
A fractional CTO gives you senior technology leadership without the full-time salary. Here's what that actually means in practice — and the signs that your business would benefit from one.
Not every AI tool lives up to the hype. Here's an honest breakdown of what's actually saving small business owners time in BC right now — and what to skip.
Google is no longer the only way people find businesses. Here's how to make sure AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews recommend you — not your competitor.
Most local business websites on the Sunshine Coast have the same five problems. Here's how to diagnose which ones you have — and what to do about them.
Most small service businesses lose more than half their leads simply by being slow to respond. Here's the follow-up system I built — and why it works.
You don't need a massive budget to get real results from Google Ads. But you do need to stop making the mistakes that waste most of your spend in the first month.
After 20+ years building websites on WordPress, I rebuilt markroberts.io with Astro. Here's why, what the process was like, and what the results look like.
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