As a freelance web developer, I often find myself explaining the various ways websites can be built and which platforms work best for different needs. Since this is a recurring conversation with clients, I thought it would be a great topic for one of my first blog articles. Whether you’re exploring options for a personal project or a business website, understanding the state of website development in 2025 will help you make the right choice.
How Websites Are Made in 2025
In today's digital era, websites are crafted using one of these three primary methods:
No-Code/Low-Code Platforms
Designed for users without coding knowledge, these platforms allow for drag-and-drop functionality to create websites visually.
Examples: Wix, Squarespace, Webflow, and Shopify.
Pros
-
Ease of Use: Perfect for beginners or those without time to learn coding. You can have a functional website up in no time.
-
Cost-Effective: Lower entry barriers in terms of both time and money.
-
Maintenance: These platforms handle updates and security, reducing your maintenance overhead.
Cons
-
Limited Customization: You're bound by the platform's capabilities. Unique design or specialized functionality might be challenging.
-
SEO and Speed: Some platforms might not offer the best SEO out of the box, and site speed can sometimes be an issue.
-
Ownership and Portability: Websites are typically managed on a subscription basis, meaning you don't own the site outright. You can't easily export or move your site to another platform, and you must continue paying monthly or yearly fees to maintain your site's presence online.
Deep Dive
-
Wix
-
Usage Stats: Powers approximately 10% of websites globally.
-
Pros: User-friendly, quick setup.
-
Cons: Limited design flexibility post-publishing, content portability issues, and potentially high long-term costs for advanced features.
-
-
Squarespace
-
Usage Stats: Powers around 5% of websites.
-
Pros: High-quality templates, integrated eCommerce.
-
Cons: Less flexible for complex customizations, limited plugin ecosystem.
-
-
Webflow
-
Usage Stats: Used by around 3% of websites.
-
Pros: Advanced design capabilities, clean code export.
-
Cons: Steeper learning curve, higher costs for advanced features.
-
Content Management Systems (CMS)
CMS platforms allow for more customization and often involve templates and plugins.
Examples: WordPress, Drupal, HubSpot, Craft CMS, and Shopify*.
*Note: Shopify could be considered both a CMS and a low-code platform because it offers comprehensive content and eCommerce management akin to a CMS, while also providing user-friendly, drag-and-drop features that require minimal coding, aligning with low-code principles.
Pros
-
Customization: High level of control over design and functionality.
-
Scalability: Suitable for businesses of all sizes.
-
Community & Support: Extensive plugin and theme libraries.
Cons
-
Technical Knowledge: Requires more technical savvy to fully leverage.
-
Maintenance: Updates, security, and backups demand ongoing attention.
Deep Dive
-
WordPress
-
Usage Stats: Powers over 40% of websites.
-
Pros: Open-source, highly customizable, extensive ecosystem.
-
Cons: Requires technical knowledge, maintenance can be time-consuming.
-
-
Shopify
-
Usage Stats: Used by 6% of websites, focusing on eCommerce.
-
Pros: Seamless payment integration, robust eCommerce features.
-
Cons: Limited customization, transaction fees with third-party payment gateways.
-
-
Drupal
-
Usage Stats: Powers 2% of websites, favored by large organizations.
-
Pros: Advanced security, handles complex workflows.
-
Cons: Requires significant technical expertise, higher development costs.
-
Custom Development
For those needing unique functionalities or branding, custom development uses programming languages like HTML, CSS, JavaScript, or frameworks like React, Vue.js.
Pros
-
Total Control: Unlimited design and functionality possibilities.
-
Performance: Can be optimized for speed and SEO.
-
Scalability: Tailored for future growth and specific business needs.
Cons
-
Cost: High initial investment, often starting at $5,000 or more.
-
Expertise: Requires a skilled developer (like me lol) for development and maintenance.
Platform Comparison
|
Platform Type
|
Best For
|
Advantages
|
Drawbacks
|
|---|---|---|---|
|
No-Code/Low-Code
|
Small businesses, creatives
|
Easy to use, quick setup
|
Limited customization, recurring costs
|
|
CMS
|
Medium to large businesses
|
Scalable, customizable
|
Requires technical knowledge for full use
|
|
Custom Development
|
Large enterprises, unique needs
|
Fully customizable, scalable
|
High cost, requires development expertise
|
The Future of Website Development
Looking forward, website development in 2025 will emphasize speed, personalization, and accessibility. With AI integration becoming more prevalent, even no-code platforms will see enhancements in smart design and user personalization.
Whether you're a small business owner looking for a quick, budget-friendly solution or a large organization requiring a bespoke platform, the options available cater to a wide range of needs. Understanding the strengths and weaknesses of each platform will help you make informed decisions to build a website that aligns with your goals.
Why Choose Me?
As a freelance web developer, I bring expertise across all these platforms, ensuring your website not only looks great but also functions seamlessly to meet your business objectives. Whether you need a simple start with a no-code solution, the flexibility of a CMS, or the bespoke nature of custom development, I'm here to guide you through the process. Let's build a digital presence that grows with your business. Contact me to discuss how we can tailor your web strategy for success in 2025 and beyond.